McLaren team boss supports toll broadcasting "Formula 1"

Big Prizes television audience declined somewhat after the races broadcast in several countries moved to Pay TV. However, the McLaren F1 team manager Martin Whitmarsh confident that the future of the "Formula 1" is associated with paid translations.
 

Britain's biggest media holding BBC last year declined from full translation Royal race, limited to a few steps and a succinct overview, while the main role of the broadcaster took the pay channel Sky Sports. The intended audience for the audience significantly reduced by the need to pay for the view, but in reality the outflow of fans was not so serious.

McLaren team boss in an interview with Autosport expressed confidence that paid broadcast has great prospects and opportunities for the audience, "We are all a little upset at the situation from the air. Many blamed the sport and Ecclestone for what happened, but it was primarily Air Force decision. And fair to say that today's audience - it is a great merit of Bernie. I think Sky Channel has made great efforts for the proper lighting of racing. we fixated on watching the front of the TV, which will become obsolete as quickly as, for example, the concept of the traditional library, when compared with the literature. "

"We do not need to sit in the living room watching TV, when there are mobile phones, tablets, personal computers and the Internet, as well as services for the recording for later viewing - continued Whitmarsh. - We are only at the initial stages of this progress, with many freedom for creative solutions. All we were concerned about, but the reality shows that the pay per view with all its functionality is the right decision. "